David Buckingham - Says genre's change over time, my music genre is limitless which wouldn't have been seen a few year ago but is now showing the change over time.
Steve Neale - Different through the idea it's regional so it doesn't conform to national magazines however it's also different through the use of help for heroes and the fact it doesn't have a specific genre like national magazines do.
Daniel Chandler - Stereotypical through the use of structure and colour.
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